Several years ago, I spent a quarter standing up the marketing department for an online travel agency entering the Philippine market. The marketing plan...

My boutique digital PR and marketing agency (for which I headed marketing strategy and oversaw marketing operations) was approached by an...

When I was running Manila-based digital public relations and marketing agency Tony Ahn & Co., we signed Philex Mining as a client. Among other...

I handled branding for this product, including the name, the logo, the colors, the website design and layout, all site images, and all site copy.

With product-led growth becoming more and more popular, product marketing managers (PMMs) currently occupy the hottest role in startup marketing, and for good reason: the process of product marketing begins much, much earlier than demand generation and/or campaign-based integrated marketing communications (the work a Director of Marketing would typically oversee). Demand generation marketing tends to begin with the launch, and Directors or VPs of Marketing who are hired pre-launch will busy them

PLDT Home’s “Last Home Stand” is the Philippines' latest public relations crisis-du-jour. Let’s examine what happened...