Tony Ahn is a marketing and brand strategist with a unique background that includes a bachelor's degree in ethnography, a master's degree in counseling (his first career), and training in User Experience Design and Product Management. Over his 15-year career, he has excelled in marketing strategy, demand generation, and product marketing, guiding startups and established brands to success. Tony's expertise has been tapped by numerous multinational brands, as well as by leading ad and media agencies. He is also a compelling speaker known for his warmth and passion. He is the author of Evolutionary Marketing: Leverage Primordial Human Drives That Make Customers Buy, coming out in 2024.
Tony Ahn is a multifaceted marketing professional with a unique blend of skills and experiences. Armed with a bachelor's degree in ethnography and a master's degree in counseling (his first career), his journey into the digital realm began in 2007 when he pioneered innovative approaches to leveraging social media for user-generated content creation in an MMLARPG called TerraDrive Live, which was played by over 5,000 people at PAX: The Penny Arcade Exposition. Of that project, tech news site Ars Technica wrote "Sometimes it seems like there is nothing new to discover in the world of gaming, which is why a project like TerraDrive Live is so exciting."
Throughout his career, Tony has earned recognition for his expertise in marketing strategy, demand generation, and product marketing. He has consulted for or led marketing teams at more than two dozen startups, with a noteworthy track record – over two thirds of these startups secured funding, were acquired, or went public under his guidance. He has mentored dozens of up-and-coming marketers, many now senior copywriters, marketing strategists, art directors, and agency heads.
Tony's influence spans both startups and established brands. His services have been sought by numerous multinationals brands, including Olay, KFC, Tom's Shoes, Forever 21, Havaianas, Jergens, Colgate, Bodog, Krispy Kreme, Jamba Juice, and The Coffee Bean & Tea Leaf. Additionally, he has subcontracted digital PR services to global ad and media agencies, including MediaCom, OmniCom, MRM, Mindshare, ZenithOptimedia, and Ogilvy.
Tony's contributions go beyond boardrooms and marketing campaigns. He is a compelling speaker, known for his passion and warmth, which have resonated with audiences in Asia and North America. His penchant for creative problem-solving has helped companies across a spectrum of industries navigate complex marketing challenges.
Filipino business journal Malaya Business Insight wrote in 2014 that "His exceptional mix of education and hands-on experience equips him with a deep understanding of the human mind in the perspective of culture of social media networks and communities. This unique position also makes him one of the most highly sought after social media evangelists and reputation management consultants in Asia." He has written columns on digital marketing and digital PR for a national TV news network and a leading ad industry trade magazine. He is the author of Evolutionary Marketing: Leverage Primordial Human Drives That Make Customers Buy, coming out in 2024.